"BOHO RICHESSE" IS A AUTUMN 2018 COLLECTION WHICH TAKE INSPIRATION IN COPENHAGEN CULTURE, GANNI STAPLES AND COLORFUL NATURE. FURTHERMORE THE COLLECTION IS BASED ON CUSTOMER RESEARCH AND IF THE CONSUMERS ARE READY FOR SUSTAINABILITY WITHIN THE GANNI BRAND. MERGING ALL OF THIS INTO "BOHO RICHESSE" WHICH IS CURRENT FOR THE EUROPEAN MARKET. THE STYLES ARE MEANT TO BE CREATED IN RECYCLED COTTON AND POLYESTER (FAUX FUR ACCESSORIES) / AND ORGANIC HEMP, SILK AND LINEN TO UP THE GANNI QUALITY AND SUSTAINABILITY STORYTELLING WITHIN THEIR ALREADY STRONG SOME–STRATEGY AND ARMY OF GANNI GIRLS. ________________________________________________________________________________________________________________________________.
TREND RESEARCH. SUSTAINABLE DESIGN & BUSINESS PLAN  IN COLLABORTATION WITH GANNI AND DANISH FASHION INSTITUTE. © 2017 NADJA STRIIB ALL RIGHTS RESERVED
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